Asher has over 20 years’ experience in marketing and management and is a seasoned entrepreneur. Following his days at P&G, he successfully founded and exited skincare brand Magnitone, building it into a leading beauty e-commerce business. His passion lies in the realm of microbiome health, having had his own gut health journey. Teaming up with leading data and bioscientists led to the formation of BIOME9 - a uniquely positioned, pet data and health insights company, specialising in helping consumers understand and care for their dogs' microbiomes.