Jon specialises in consumer research for brand strategy and creative direction. With a focus on the pet and human nutrition and wellness categories, his work generates insights into consumers’ motivations and preferences on behalf of MarketPlace and its clients. Jon is plugged into trends in the pet category and the needs of today’s pet parent. He seeks to home in on the pet nutrition and pet care consumer, and additionally, conducts primary research in the human nutrition space, where trends often precede those in the pet market.