Michael joined the association in 2004. Before that he worked in both retail and food trade associations in the UK. In 2000 he moved to Brussels to run a European cereals association, which focused on international trade issues. As well as looking after the Executive Committee, which has financial and strategic oversight of UK Pet Food, Michael also runs the Fish and Raw Pet Food Groups. Michael has a degree in Politics from Durham University and an MA in European Studies from South Bank University. Michael and his family share their home with the lovely Tessa, a schnoodle.